Redesign platform for a company that has been producing premium custom-decorated apparel
Redesign platform for a company that has been producing premium custom-decorated apparel
About
Industry
Since the early 1990s, League and Legacy have been producing premium custom-decorated, vintage-inspired apparel, headwear, and home décor. Just two hours apart, both companies were proudly rooted in Pennsylvania and shared an entrepreneurial, family-like culture, tremendous resiliency, and a passion to provide best-in-class products with everyday comfort.
In the spring of 2018, these two longtime friends merged to form L2 Brands. Whether it is League’s apparel or Legacy’s headwear and home décor, the L2 team works together to continue each brands’ rich tradition of incredible on-trend product design and detail, outstanding custom graphics, and friendly, dedicated service to our retail customers.
Since the early 1990s, League and Legacy have been producing premium custom-decorated, vintage-inspired apparel, headwear, and home décor. Just two hours apart, both companies were proudly rooted in Pennsylvania and shared an entrepreneurial, family-like culture, tremendous resiliency, and a passion to provide best-in-class products with everyday comfort.
In the spring of 2018, these two longtime friends merged to form L2 Brands. Whether it is League’s apparel or Legacy’s headwear and home décor, the L2 team works together to continue each brands’ rich tradition of incredible on-trend product design and detail, outstanding custom graphics, and friendly, dedicated service to our retail customers.
Goal
My Role
Location
Design Tools
As the company continues to design with an eye towards the past, but for today’s - they
decided to refresh the design of their platform. The challenge was to analyze the current platform, find users' pain points, and improve user experiance.
As the company continues to design with an eye towards the past, but for today’s - they
decided to refresh the design of their platform. The challenge was to analyze the current platform, find users' pain points, and improve user experiance.
Make the current platform up to date and improve user experience.
Make the current platform up to date and improve user experience.
USA
6 months
JTBD. The company’s platform supports complex workflows for creating premium custom-decorated apparel, which involve multiple stakeholders (e.g., production planners, account managers, and sales teams). Each user has distinct goals and pain points. The JTBD framework was particularly useful in this case. The JTBD framework allowed me to deliver a user-centered redesign that improved productivity and streamlined workflows for both account managers and production planners. The result was a more intuitive platform that not only met user needs but also supported the company’s operational goals during both regular and high-demand periods.
Results of Jobs To Be Done
Centralized Dashboard: A unified view that consolidates customer details, order history, and key metrics will enhance efficiency.
Error Prevention & Automation: Implement automated checks for order inconsistencies and pricing errors.
User-Friendly Navigation: A consistent and intuitive UI reduces frustration and improves workflow.
Task Automation: Repetitive tasks, like responding to requests, should be automated to save time.
Centralized Dashboard: A unified view that consolidates customer details, order history, and key metrics will enhance efficiency.
Error Prevention & Automation: Implement automated checks for order inconsistencies and pricing errors.
User-Friendly Navigation: A consistent and intuitive UI reduces frustration and improves workflow.
Task Automation: Repetitive tasks, like responding to requests, should be automated to save time.
Findings
To ensure consistency and streamline the design process for the redesigned website, I developed comprehensive style guides aligned with the brand book. These guides defined typography, color schemes, UI components, and design patterns, making it easier to maintain a cohesive visual identity across all pages and interactions.
Styleguides
Solutions
Before
There is no clear navigation panel, so users must rely on buttons and tabs within the cluttered layout.
Everything looks the same in terms of color, font weight, and spacing, making it hard to distinguish between critical and secondary information
After
Improved Navigation – A left-hand navigation panel organizes different sections like Customers, Orders, and Shipping, making it easier to switch between views.
Enhanced Readability – The font size, contrast, and spacing are improved, making the interface more accessible and reducing visual clutter.
There is no clear navigation panel, so users must rely on buttons and tabs within the cluttered layout.
Everything looks the same in terms of color, font weight, and spacing, making it hard to distinguish between critical and secondary information
Improved Navigation – A left-hand navigation panel organizes different sections like Customers, Orders, and Shipping, making it easier to switch between views.
Enhanced Readability – The font size, contrast, and spacing are improved, making the interface more accessible and reducing visual clutter.
The interface lacks a clear hierarchy, making it difficult for users to navigate.
Buttons and menu items are scattered around the screen without logical grouping.
Users must search manually for functions, as there is no structured sidebar or menu.
The new design features a modern, clean, and structured interface.
A side navigation panel groups functions into clear categories, improving usability.
Improved usability through structured navigation.
Better readability with organized data presentation.
Streamlined workflows with intuitive controls.
Poor Hierarchy – Lack of visual separation between sections makes it difficult to distinguish important details.
Difficult Navigation – No clear navigation structure; users must manually locate sections.
Streamlined Data Presentation – Information is grouped logically, with clear sections for item details, instructions, and order notes.
Enhanced User Experience – Buttons and interactive elements are clearly labeled and positioned for easier interaction.
A more intuitive and visually appealing interface improved navigation and ease of use.
Optimized product discovery helped users browse and find custom-decorated apparel more efficiently.
Better order management enabled customers to track and manage their purchases with ease.
Enhanced branding and product presentation likely led to higher customer trust and purchase confidence.
Automated workflows reduced manual effort for customer service and sales teams.
The redesign positioned L2 Brands as a more modern, user-friendly, and competitive platform in the custom apparel market.
The redesign of the L2 Brands platform likely resulted in several key improvements across user experience, functionality, and business impact.
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